Can you keep a secret? I’m going to break some news, admit something I’ve been ruminating over for a long time. I’m going to hold my hand up and say that I don’t like milk, that I am probably lactose intolerant. This isn’t based on scientific numbers and doctors reports, it is based on personal evidence of an aversion to milk, so all those who hate the ‘fad of wellness’ better saddle up your best trolls and get ready for a fight.
But First, Some Contradictions.
I have always been slightly begrudging of ‘intolerances’. I’ve always seen a full-blown allergy based on doctors examinations and trials as a big, undeniable fact and no-one’s going to argue that point, hopefully. Except those who believe that exposure to things can reduce allergic reactions, but that’s another story altogether. But an intolerance? That’s more of a personal opinion type-thing and we all know…
It’s an incredibly unique thing, our current obsession with food intolerance. The world has experienced vast swathes of intolerances in history, normally towards large groups of other people. Today, there’s a swelling mass of people claiming that certain foods don’t make them feel very good. Often backed up with little or no scientific data, these people are changing the course of food in our country and reshaping the profile of products on the shelves in our shops.
I often wonder if we’ll look back at this age along with the so called ‘cult’ of wellness and see it as a turning point in the enlightenment of our consumption of food or merely an unscientific hippyish fad.
The ‘Cult’ of Wellness.
Wellness certainly attracts a lot of cynicism. There has been very vocal opposition, especially against bloggers who are purporting health benefits despite having very little or no formal training in…