The view from Random House offices

How to Write a Cookbook

Gavin Wren Cookbook Reviews, Writing

I was recently invited to a blogger morning hosted by The Happy Foodie, a unique event held at the headquarters of Penguin Random House, home to the work of some of food writing’s greatest names including my personal hero, Mr Ottolenghi. The November sun shone across the rooftops of London, showcasing the spectacular view from the Penguin Random House offices, but there were greater treats in store for us shortly afterwards. The highlight of the show was a series of interviews with a few key authors from the Penguin Random House stable, where these food-obsessives would be talking about the journey to publishing their books. It goes without saying that the event was there to raise the profile of these authors, yet the the event taught me something else, something really important about blogging and how to write a cookbook. It showed me that if you want to…
Teaching Photography at Blogger Skills Academy

Find Your Future in Blogging – Two Years & a Career in Blogging VI

Gavin Wren Food Blogging, Writing

Welcome to the final part of my super special two year anniversary post, the end of the journey! This is all about following your heart and finding the things that matter to you. It’s all in there, you just need to look.
If you haven’t read Part 5 you can catch up with it here.
Give it Away. I’ve always felt an urge to help people. perhaps that’s why I started a blog, because there’s very few reasons to pour so much time and money into creating work for other people when there’s no immediate payoff. I’ve always had a desire to give things away, having often said that I’d love to be rich, just so that I could give money away. And Help Others. It came to me that photography is a big stumbling block for many bloggers. I was involved in photography twenty years ago, I’ve worked in…
we sell followers how to use crowdfire

How to Use Crowdfire and be Authentic

Gavin Wren Food Blogging, Writing

The best way to use Crowdfire? Want to know the best way to use Crowdfire? Want the most efficient way to maximise your social networks? I’ll tell you the secrets behind it and how implementing it will effect your social media and your blog’s readership. In this post I’ll lay bare everything I’ve learned about using Crowdfire to build followers. It starts with one important thing to remember. One major rule to follow. Don’t use Crowdfire. Or, for that matter, don’t use any other tools that allow you to indiscriminately bulk follow or unfollow people. That’s the best way to use it in my opinion. Just don’t. Why not? I NEED followers! Because it utterly undermines the context of social media, which is supposed to be social. Using an automated tool to bulk follow, message or contact lots of people is not social, it’s precisely the opposite, flying in the…
borough talks future of food

The future of food at Borough Market

Gavin Wren Food Education, Writing

Last week saw the final instalment of Borough Market’s ‘Borough Talks’ series, a set of hugely engaging debates that have taken place over the last few months as part of Borough Market’s 1000 year anniversary. This time it was about the future of food, a subject that filled my mind with wild sci-fi fantasies of space age foods and Jetsons-inspired meal packs, so I was keen to find out what people had to say, with the bonus of sampling some delightful food laid on by a few of Borough Market’s residents afterwards. Image from Borough Market’s Twitter feed, here, you can also find photos from this event here at Borough Market’s Facebook page. The panel Professor Tim Lang, professor of food policy at City University London was an utterly compelling speaker, his knowledge and passion very clear from his first words, combined with a sense of frustration, as…
#fdbloggersGTK

More about me… Food bloggers get to know

Gavin Wren Food Blogging, Writing

I’ve been hovering around the fringes of the @fdbloggers Twitter community for a while, watching the #foodbloggersGTK posts. So I’ve finally decided to join in the party, with my own responses to the questions below… Name? Gavin Blog? lepetitoeuf.com (the little egg) What was your reason for starting a blog? I started taking photos of food I made, and posting recipes on internet forums about 7 years ago. When I was looking for something to do with my time, that I would find challenging and rewarding, starting a food blog was the logical progression and I’ve been doing it a year now. Since then I’ve found blogging to be a lot of fun and sometimes utterly exasperating work. What’s the dish you’re most proud of? The individual Labneh cheesecakes because they’re a genuinely tasty and uncompromising no added sugar dessert. I remember the elation when tasting them and realising they…