Instagram Composition Guidelines from Style’s Top Ten

Gavin WrenBlogging

Instagram Composition secrets of the top ten personal style bloggers
Have you ever wondered what the key to Instagram success is? What exactly do the big league social media influencers at the top of the game do, which makes them so popular?

This post is a chance to learn from the best, as I delve into an academic study from 2016 which analysed the most common Instagram composition styles and themes from the world's top ten most influential personal style bloggers.

Instagram Facts.
51% of Instagram's users are men and 49% women, compared to Pinterest which is 85% female. Instagram also has the most active users, 61% will 'like' at least one image every day. 73% of it's users are between 15 and 35. Some sectors are more imporatant to users than others with fashion sits at the top of the pile, followed by beauty and home decor.

Popular Instagram users can become 'opinion leaders', people... come and read more...

How to Write a Cookbook

Gavin WrenCookbook Reviews, The World of Food

The view from Random House offices
I was recently invited to a blogger morning hosted by The Happy Foodie, a unique event held at the headquarters of Penguin Random House, home to the work of some of food writing’s greatest names including my personal hero, Mr Ottolenghi. The November sun shone across the rooftops of London, showcasing the spectacular view from the Penguin Random House offices, but there were greater treats in store for us shortly afterwards. The highlight of the show was a series of interviews with a few key authors from the Penguin Random House stable, where these food-obsessives would be talking about the journey to publishing their books. It goes without saying that the event was there to raise the profile of these authors, yet the the event taught me something else, something really important about blogging and how to write a cookbook. It showed me that if you want to…

How to Use Crowdfire and be Authentic

Gavin WrenFood Blogging, The World of Food

we sell followers how to use crowdfire
The best way to use Crowdfire? Want to know the best way to use Crowdfire? Want the most efficient way to maximise your social networks? I’ll tell you the secrets behind it and how implementing it will effect your social media and your blog’s readership. In this post I’ll lay bare everything I’ve learned about using Crowdfire to build followers. It starts with one important thing to remember. One major rule to follow. Don’t use Crowdfire. Or, for that matter, don’t use any other tools that allow you to indiscriminately bulk follow or unfollow people. That’s the best way to use it in my opinion. Just don’t. Why not? I NEED followers! Because it utterly undermines the context of social media, which is supposed to be social. Using an automated tool to bulk follow, message or contact lots of people is not social, it’s precisely the opposite, flying in the…