My Last Blog Post The Magic of Blogging

My Last Blog Post: The Magic of Blogging.

Gavin Wren Blogging

Hello my dear friends.

Two months have passed since I last published a recipe on my blog and I want to explain why. There are no excuses about being busy, or despair over increased demands of life making blogging hard. I'm going to tell you the exact reason why I started blogging, why I'm going to stop and some words about the exciting and fulfilling project that I’m refocussing my time upon.

I nervously began Le Petit Oeuf in July 2014, utterly petrified of pressing ‘publish’ on my first, highly inoffensive blog post. I was a hobby photographer, with threadbare experience of taking food photos and mortally terrified of putting a profile picture online, for fear of judgement. That’s why the header image for this post is a self-portrait, because I genuinely no longer care what you think, and it’s bliss.

Over three and a half years, I’ve written...come and read more...
Blogger Skills Academy Photography Class

Blogger Skills Academy – Simple Food Photography

Gavin Wren Food Blogging, Writing

Last weekend I had an awesome new experience. I became a teacher. Standing in an East London photography studio, in front of a group of food and photography hungry bloggers, I spent 8 hours teaching them how to take great food photos and I had an utterly amazing time doing it. Blogger Skills Academy. This happened because I realised that bloggers are busy people with precious little time to learn photography or other blogging skills. Bloggers have loads of subjects to master, besides photography, so they need to learn in a very focussed way, in a way that relates back to the profession of blogging. They need to learn how to take great photographs, without having to trudge through the entire history of photography first. When I realised this, I sat down to see if I could write a basic photography course for bloggers. 8,500 words later I decided I…
it's about me not you a career in blogging

It’s About Me, Not You – Two Years & A Career in Blogging III

Gavin Wren Food Blogging, Writing

Welcome back for Part 3 of my super special two year anniversary post! Today I’ll explain why it’s all about me, not you, the reader. You see that image up there, that was my office a few weeks ago, one of the benefits of freelance life, spending the day working in Richmond Park with my little pooch!
If you haven’t read Part 2 you can catch up with it here.
It’s Not About You. In the early days of writing my blog, I read some enormously misguided information. In particular, I read an article about how to create blog posts, which extolled the virtue of writing for the audience. Writing for you, the reader. It was saying how it’s all about the reader and that’s what I needed to focus on. It was a lie. Fact 6. You can never, ever expect to know what someone else is thinking. It’s…
Growing a blog 2 years and a career in blogging

Growing a Blog – Two Years & A Career in Blogging II

Gavin Wren Food Blogging, Writing

Welcome back for Part 2 of my super special two year anniversary post! Today is about growing a blog and growing the inner me.
If you haven’t read Part 1 you can catch up with it here.
Psssst, Wanna Hear a Secret? I’m going to talk about growing a blog and how I found my style, but first, can you keep a secret? Do you want to see my traffic for this blog over the last two years? Do you? Well here it is: When I look at that graph, I feel quite proud. If I ever need an example of solid, consistent traffic growth then I’ll refer back to that graph, because it’s constantly creeping up and up and there’s no shame in never having ‘gone viral’. Only very few if us will ever go ‘full viral’, and retaining those viral visitors can be quite tricky, leaving you with…
How To Write a Recipe

How To Write a Recipe

Gavin Wren Food Blogging, Food Opinion Pieces, Writing

Writing a recipe is a complex proposition. You might just think it’s a list of ingredients followed by a few instructions about how you mix those ingredients together, but that’s just the shell of it, the dictionary definition of what a recipe is. To actually understand how to write a recipe, how you present that creation of yours to the world involves a deeper understanding not only of your audience, but also of yourself. What’s In a Recipe? Recipes embody different things for different people. Those who are proficient in cooking might look at a recipe simply as inspiration, rather than a specific order of construction. Their confidence and knowledge allows them to shy away from the writer’s instructions, to just take the flavours or essence of the recipe and head off to create it in their own eyes. Some chefs, such as Nigel Slater makes a point with his…
Close up shot of a pair of cucumbers

Food Bloggers. Stop what you’re writing. Think.

Gavin Wren Food Blogging, Writing

This week I witnessed a new low in the world of food blogging. I’m not talking about another one of those sugar-fuelled, chocolate filled ‘breakfast’ recipes which seem to be unnervingly common from certain parts of the food blogging world and in no way helping the overconsumption and obesity problems in certain developed countries. In fact, I’m talking about sliding off the other end of the calorific scale, into the doldrums of malnourishment. But first, fellow food bloggers Before I unveil this little surprise for you I just want to interject something about food blogging which has bugged me since I first started. I’ve always felt that blogging is decidedly amateur. No prizes there Gavin. Of course it’s amateur, because that’s almost the very definition of blogging, it’s a platform in which you and I, the person on the street, the layman, can become a publisher of our own content…