McDonalds Adverts vs Reality

Gavin WrenFood Opinion Pieces, The World of Food

McDonalds medium fries UK advert
My local neighbourhood is plastered with McDonalds adverts. I pondered whether it's an attempt to overcome the proliferation of chicken shop takeaways offering £1 kids meals, which are abundant in this part of East London. These chicken joints make McDonalds look positively expensive and have the added bonus of resepctfully calling their customers 'bossman'.

This advertising is probably targeted near to the large drive-by McDonalds situated around the corner, in the hope that the sight of massive Big Mac on a bus shelter will cause people to enter a zombie-like state, marching tirelessly with rolled-back eyes until they reach the shiny touchscreen ordering altar of this global corporation, where their bloodlust for fast food can be sated.
McDonalds. The Truth.
Disliking McDonalds can be quite fashionable, especially in oh-so-virtuous middle class bubbles of foodie culture, but I'm not that person. As a…