It’s About Me, Not You – Two Years & A Career in Blogging III

Gavin WrenFood Blogging, The World of Food

it's about me not you a career in blogging
Welcome back for Part 3 of my super special two year anniversary post! Today I’ll explain why it’s all about me, not you, the reader. You see that image up there, that was my office a few weeks ago, one of the benefits of freelance life, spending the day working in Richmond Park with my little pooch!
If you haven’t read Part 2 you can catch up with it here.
It’s Not About You. In the early days of writing my blog, I read some enormously misguided information. In particular, I read an article about how to create blog posts, which extolled the virtue of writing for the audience. Writing for you, the reader. It was saying how it’s all about the reader and that’s what I needed to focus on. It was a lie. Fact 6. You can never, ever expect to know what someone else is thinking. It’s…

Growing a Blog – Two Years & A Career in Blogging II

Gavin WrenFood Blogging, The World of Food

Growing a blog 2 years and a career in blogging
Welcome back for Part 2 of my super special two year anniversary post! Today is about growing a blog and growing the inner me.
If you haven’t read Part 1 you can catch up with it here.
Psssst, Wanna Hear a Secret? I’m going to talk about growing a blog and how I found my style, but first, can you keep a secret? Do you want to see my traffic for this blog over the last two years? Do you? Well here it is: When I look at that graph, I feel quite proud. If I ever need an example of solid, consistent traffic growth then I’ll refer back to that graph, because it’s constantly creeping up and up and there’s no shame in never having ‘gone viral’. Only very few if us will ever go ‘full viral’, and retaining those viral visitors can be quite tricky, leaving you with…

Monetise – Two Years & A Career in Blogging I

Gavin WrenFood Blogging, The World of Food

A Bloggers Desk
I’m incredibly proud to announce that it’s my blog’s second anniverasry! Woo-hoo! How exciting! Where’s the confetti cannon emoji when you need it! Today I’m going to talk about how to monetise a blog. Or how not to. It’s My Party… To celebrate this truly momentous occasion, I’ve poured my heart into the internet and written a very special, personal, self-indulgent six-part blog post about my experience from that first intrepid post through to my blog’s second Birthday. I’m indulging myself and writing about what’s happened to me in these two years and how I’ve created a completely new career, simply through my blog. Happy Birthday, Dear Oeufs. This blog was two years old on Sunday, meaning those two little eggs at the top of the page have come of age. I started blogging on 31st July 2014 with a very nervous post saying “Errr, hello world?”. It was a…

How To Write a Recipe

Gavin WrenFood Blogging, Food Opinion Pieces, The World of Food

How To Write a Recipe
Writing a recipe is a complex proposition. You might just think it’s a list of ingredients followed by a few instructions about how you mix those ingredients together, but that’s just the shell of it, the dictionary definition of what a recipe is. To actually understand how to write a recipe, how you present that creation of yours to the world involves a deeper understanding not only of your audience, but also of yourself. What’s In a Recipe? Recipes embody different things for different people. Those who are proficient in cooking might look at a recipe simply as inspiration, rather than a specific order of construction. Their confidence and knowledge allows them to shy away from the writer’s instructions, to just take the flavours or essence of the recipe and head off to create it in their own eyes. Some chefs, such as Nigel Slater makes a point with his…

Should There be a Bloggers Code of Ethics?

Gavin WrenFood Blogging, The World of Food

Should There Be a Bloggers Code of Ethics?
Elizabeth at Rosalilium.com, in her YouTube video on the subject posed the question, should there be a bloggers code of ethics? After spending some time thinking about it, I’ve put together my response to what I feel is a very important subject within the world of blogging. Should There be a Bloggers Code of Ethics? My initial reaction is that yes, there should be, because there’s often questions over the behaviour of bloggers, which is a sad position to be in. However my rebellious, contrarian self also feels that the essence of being a blogger is that we don’t have rules, because we’re independent voices and so don’t have to conform to any charters or regulations, that’s the whole point of being a blogger. Somewhere along the boundary of these two positions is the slightly more delicate subject of ethics. A lot of the points raised by Elizabeth are those…

Food Bloggers. Stop what you’re writing. Think.

Gavin WrenFood Blogging, The World of Food

Close up shot of a pair of cucumbers
This week I witnessed a new low in the world of food blogging. I’m not talking about another one of those sugar-fuelled, chocolate filled ‘breakfast’ recipes which seem to be unnervingly common from certain parts of the food blogging world and in no way helping the overconsumption and obesity problems in certain developed countries. In fact, I’m talking about sliding off the other end of the calorific scale, into the doldrums of malnourishment. But first, fellow food bloggers Before I unveil this little surprise for you I just want to interject something about food blogging which has bugged me since I first started. I’ve always felt that blogging is decidedly amateur. No prizes there Gavin. Of course it’s amateur, because that’s almost the very definition of blogging, it’s a platform in which you and I, the person on the street, the layman, can become a publisher of our own content…