Welcome to my blog.
I like to think I’m not your average food blogger, because of the way that I approach blogging.
Le Petit Oeuf started in July 2014 and I soon realised that I wasn’t doing it for the followers, re-pins, monetisation or free food. Instead, I want people to read my words and think about them. In our digital age of visual fetishisation and split second attention spans, it feels like a lot to ask.
Anyway, why should you read my words above all the other bloggers? It’s the perspective. Instead of raving about how my latest cookie recipe is “THE BEST IN THE WORLD!!!” or what my dog has done recently (OK, he does features occasionally), my thoughts come from my personal experience of food. Not as a gourmet or critic, but through my existential connection to it, my personal, human perception of it. How does my experience of food reflect in my life, and how does that make me feel? How does that reflect upon the rest of the world?
This quasi-philosophical approach led me to enrol on the Food Policy MSc course at City, University of London. Founded by one of the most respected minds in the UK food world, the inimitable Tim Lang and led by Corinna Hawkes, this course gives people the skills they need to understand and change the food system. For the better.
Deep down, I think that’s what I want to do, I want to change the food system. I don’t know how, or even why, yet, but I can only discover the answer by delving constantly into the food world.
Which is why I engage with the world of food every single day. Not simply by eating, most people do that every day and I concede that it’s great fun. Instead, I work as a freelance food photographer, I write blog posts, create recipes and images of them, then I study food policy, burying my head in the lengthy and diverse reading that is required to educate myself. Between these three activities, you will find me studying food 7 days a week. My world is truly entwined with food.
Beyond that, I’m a 39 year old who lives in East London with my fluffy black dog, Bernard. I often take life a little too seriously, but have a silly and foolish sense of humour underneath. I enjoy walking, I tolerate yoga because I know it makes me feel good and relaxes me, and I run to keep fit. I love music, singing, art and reading, often having two or three books going simultaneously.
It’s customary to for bloggers to blow their own trumpet and tell you about the awards, publications and websites they’ve been featured on. I’m going to keep it short and share just one of my testimonials.
“Gavin’s food photography is unreal — his tomato and bean salad recipe was absolutely gorgeous, right down to the crumbs. He was professional in all of his communication with us, unfailingly courteous and outrageously prompt. His work, from the first email to the last image, raises the bar for all other food bloggers. We were privileged to have the opportunity to work with him and would recommend him without hesitation.”Marne Litfin from wayfair.com